Opaque pipelines
Assets move from model → DAM → CMS → ad network without a durable machine-readable mark or a clear human disclosure rule.
AI content transparency · EU AI Act Article 50
Mark AI content before the market marks you.
Article 50 transparency obligations have applied since 2 August 2026. For generative systems already on the market before that date, the grace period for machine-readable marking under Article 50(2) ends 2 December 2026. MARKLINE helps brands, agencies and publishers get ready — with evidence packs, playbooks and ongoing ops.
MARKLINE by Vertexi5. Not legal advice. We do not sell guaranteed legal compliance.
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days remaining in Art. 50(2) marking grace for pre-2 Aug generative systems (London)
The problem
Creative stacks now ship text, image, audio and video that may be AI-generated or manipulated — often across tools, vendors and teams that never agreed who is the provider and who is the deployer.
Split accountability
Article 50 places different duties on providers and deployers. Agencies, brands and martech vendors often share the same campaign — and different exposure.
UK + EU overlap
UK firms facing EU audiences can sit inside Article 50 scope. Separately, ASA/CAP still govern how AI claims and ads are presented in the UK.
Evidence, not slogans
When counsel, a client or a platform asks “how do you mark?”, you need an inventory, a playbook and an integration plan — not a blog post.
Why now
Dates and obligations below are drawn from the Regulation and public commentary. No market-size estimates.
2 August 2026
Article 50 transparency obligations began to apply — including interaction disclosure, deepfake labelling, and related deployer duties.1
2 December 2026
Providers of generative systems placed on the market before 2 August 2026 have until this date to meet Article 50(2) machine-readable marking and detection requirements. Deployer disclosure duties were not deferred by this grace.2
Commission guidelines & Code of Practice
July 2026 Commission guidelines and a Code of Practice on transparency of AI-generated content support how organisations interpret marking and labelling in practice.3
Non-compliance exposure
Public commentary cites administrative fines of up to EUR 15 million or 3% of worldwide annual turnover for relevant AI Act breaches — subject to the Act’s fine architecture and competent authorities.4
Offers
Three productised paths. Fixed ranges; scope-bound. Continuum is waitlist / early access.
Compliance Sprint
10–20 working days. Provider/deployer map, asset inventory, Article 50 risk register, marking & disclosure playbook, technical integration plan (C2PA / Content Credentials / watermark / metadata), board one-pager and 90-day roadmap.
£28k–£45k fixedContinuum
Ongoing monitoring of published assets, disclosure templates, change log, quarterly attestation pack, optional managed ops hours. Beta waitlist now. Readiness artefacts — not a compliance certificate; no Code-of-Practice alignment claim.
£1.2k–£4.5k / monthAgency Desk
For creative agencies shipping AI ads and assets at volume: intake QC, label checklist, client-facing disclosure copy, light evidence logging. Operational readiness for client counsel — not a legal stamp.
£3k–£8k / monthHow it works
- Discovery intake Company, country, EU audience, role, tools, volume. We confirm whether a Sprint, Continuum waitlist or Agency Desk is the right door.
- Map & inventory Provider vs deployer roles across your stack; generative workflows that touch public or EU audiences.
- Playbook & tech plan Human-readable disclosure where required; machine-readable marking options; integration plan your eng/ops can execute.
- Board pack & next 90 days One-pager for leadership, risk register, remediation roadmap. Optional Continuum proposal attached.
Trust
We sell readiness and evidence — not guarantees.
- We do not sell guaranteed legal compliance. Recommendations are readiness and evidence packs for your counsel to review.
- Not legal advice. MARKLINE is not a law firm. Instruct qualified counsel for opinions on your facts.
- No Code-of-Practice alignment claims on Continuum or elsewhere until Seal, legal and director sign-off.
- No invented market sizes on this site. Timeline claims are footnoted to public sources in CLAIMS.md.
- Out of Sprint scope: solicitor opinions, guaranteed regulatory clearance, custom foundation models, full high-risk Annex III conformity, wholesale historical archive relabelling (except agreed samples).
Contact
Book a Compliance Sprint, join the Continuum waitlist, or ask about Agency Desk. Enquiries: MARKLINE by Vertexi5 — markline@vertexi5.com.